Public oblivious to blogs

beSpacific: Gallup Poll on Blogs Shows Limited Impact on General Public
This will come to no surprise to most people. But bloggers like podcasters do have the tendency to exist somewhat in their own wee world online.*

Three-quarters of the U.S. public uses the Internet at work, school, or home,
but only one in four Americans are either very familiar or somewhat familiar
with blogs. More than half, 56%, have no knowledge of them. Even among Internet users, only 32% are very or somewhat familiar with blogs." [The devil is in the details] Said differently, monthly-plus readership of blogs is 21% among 18- to 29-year olds, 16% among those 30 to 49, 14% among those 50 to 64 and just 7% among those 65 and older. - via beSpacific

*This is one of my pet Big Questions: How do we get "blogs" and "RSS" and "podcasts" out to a much wider net audience? Kids especially. They are the future.