Tuesday, June 20, 2006

Talent-spotting in virtual worlds

BBC NEWS | Technology | Talent-spotting in virtual worlds

So BBC Radio 1 have more plans for its presence in Second Life, which it kicked off with a virtual One Big Weekend in Dundee/SL last month. It will be interesting to watch. At least they are staying consistent with their Creative Futures strategy:

We know our audience want to contribute their content, but not necessarily always on our site. Second Life is just one of many potential partners. To aid this, we are currently in the process of building a replica of the BBC's world famous Maida Vale studios in Second Life where new bands can tune up and play live sets to a virtual audience.

I wonder to what extent they are talking to other music makers in SL, however, such as Eric Rice and his Metaverse Records outfit. And I hope they don't make a pig's ear of it by misunderstanding the intricacies of the SL culture(s).

(image: bbc news)

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