Multiverse Records

Multiverse Records,
originally uploaded by Eric Rice.

So Eric Rice, who we met out at Gnomedex has set up an actual record label that crosses online and offline worlds. He says:

"Multiverse is an actual record label that exists in a virtual (really virtual) space, that carries the same responsibilities as a brick-and-mortar label. I/We have acquired the assets and holdings of the label, including infrastructure and wonderful open source technologies, as well as some very talented artists. Together, we just won't get the word on artists, get them paid, but also, we will prototype the record label for tomorrow and fix what's broken by starting from scratch."

Interesting idea.