They wanted to use one of my photos from TEDGlobal (technology, entertainment and design conference) for the Oxford guide. They found it on flickr with a cc licence (attributable, non-commercial sharealike), so they are entitled to use it. I said, ok, that's fine. But then, I thought, is this strictly non-commercial use? Sure, it is freeware, but they must need to make money someehere, through ads or something. So does that count? I am not sure. It is the first time someone has asked to use one of my snaps.
Nice of them to pick it though.